ENGAGEMENT INTELLIGENCE, MADE CLEAR

See the relationship
behind the numbers.

Your next customer, member, partner, sponsor or stakeholder could come through the people who already believe in you. Retenzia helps you recognise potential human advocates and understand how to support them.

30 days free · No card required · All features of your selected plan
A clearer picture of your relationshipsReFC™ engagement framework
Fictional demonstration data
Every interaction adds context. Every relationship deserves a closer look.App previews · Example membership network
Built for organisations
built on relationships.
Businesses
Partner networks
Associations & chambers
Communities & charities

MEET RETENZIA

Your most valuable relationships may already be helping your organisation grow. Introductions, collaboration, sharing expertise and supporting others are all signs of advocacy. Retenzia helps you recognise these patterns, while AI suggests practical ways to strengthen those relationships through relevant opportunities, invitations and clear next steps.

Understand your relationships

See who is actively engaged, who is becoming less involved and who needs your attention. Retenzia brings relationship history and activities together in a clear ReFC Matrix, helping you identify patterns and prioritise your efforts.

Make better decisions with AI

Turn engagement data into practical insights. Retenzia’s AI analyses relationship patterns, highlights opportunities and recommends next steps to strengthen individual relationships and improve your organisation’s overall engagement.

Turn engagement into advocacy

Recognise people who already contribute through introductions, collaboration and sharing expertise. Use Retenzia’s Advocacy Toolkit to equip willing supporters with personalised messages that help them introduce your organisation to others and create new opportunities.

THE ReFC™ FRAMEWORK

Relationship value
goes beyond
transactions.

RFM measures customer value through recency, frequency and monetary transactions. Relationships also create value through introductions, collaboration, participation, sponsorship and shared expertise. ReFC gives those contributions points—a currency for engagement—and adds consistency over time.

Put your relationships in focus
01 / R

Recency

How recently did they engage?
See the relationships that are active today and those that may need reconnecting.

02 / F

Frequency

How often do they contribute?
Activity points recognise different forms of contribution, including introductions, expertise, collaboration and participation.

03 / C

Consistency

Is that engagement sustained?
Distinguish a lasting pattern from a burst of activity. Older contributions retain value; consistency affects how they are valued.

FROM INSIGHT TO YOUR NEXT CONVERSATION

Your relationships.
One clear picture of engagement.

Manage your contacts and activities directly in Retenzia, or connect your existing records from Notion. Whether you track members, stakeholders, sponsors or partners, Retenzia helps you understand engagement and identify where attention is needed.

RELATIONSHIP MANAGEMENT · ALL PLANS

Keep the whole
relationship in view.

Bring together contact details, relationship types, activities and event participation. See the history behind each engagement score, compare relationships within their own categories and understand how engagement develops over time.

ILLUSTRATIVE ACTIVITY HISTORY

Business roundtableParticipation recorded

15 Oct

Potential partner introductionContribution recorded

02 Sep

Annual forumEvent participation

18 Jun
NOTION INTEGRATIONNotion

Already using Notion?
Stay connected.

Connect your Notion database and bring existing records into Retenzia without starting from scratch. Sync whenever you choose, review changes before accepting them and use your existing information to gain a clearer picture of engagement.

More CRM integrations are planned.

GETTING STARTED

Start with what you already know.

You don’t need years of historical data to begin. Start with a few contacts and build your understanding as you go.

01

Add your contactsAdd people and organisations directly or import existing records from Notion. Assign relationship types such as member, stakeholder, sponsor or partner.

02

Record meaningful interactionsLog meetings, introductions, contributions and other activities. Each interaction helps build a more complete picture of the relationship.

03

Discover your engagement patternsExplore the ReFC Matrix to see who’s actively engaged and who may need attention. On Pro and Ultimate plans, use AI to analyse relationships and recommend next steps.

MONTHLY OR ANNUAL PLANS

Start with insight.
Grow at your pace.

Try Pro or Ultimate free for 30 days.
No card required. Choose monthly or annual billing.

Ultimate

Manage your organisation network.

€99/ month

Save €198 per year with annual billing

30-day free trial · No card required

Start Ultimate trial
  • Everything in Pro
  • Manage several organisations from one account
  • Separate records, scoring, teams and CRM connections

Enterprise

Retenzia tailored to your organisation’s systems, brand and delivery requirements.

By request

A tailored solution, agreed with you.

Discuss Enterprise
  • Custom CRM integrations and data workflows
  • White-label branding for your organisation
  • Hosting on your own domain
  • Implementation and migration support
  • Scope, pricing and support agreed with you

Prices exclude applicable VAT. One 30-day trial per account. No card required to start. Without a payment method, your trial ends without a charge and your records are preserved. Add payment details to continue; paid subscriptions renew monthly or annually as selected until cancelled. Annual billing saves two months compared with 12 monthly payments.

A FEW THINGS YOU MIGHT BE WONDERING

Good questions.
Clear answers.

Need something specific?
Talk to us

What does Retenzia help me understand?

Retenzia helps you see who is actively involved with your organisation, whose engagement is fading and where to focus your attention. It brings relationship history and meaningful interactions together, helping you make informed decisions about your contacts.

Who is it for?

Retenzia is for organisations built on ongoing relationships: businesses, chambers of commerce, associations, professional networks and more. You can track members, customers, partners, sponsors, stakeholders and prospects, with engagement comparisons within each relationship type.

How is engagement measured?

The ReFC framework looks at Recency, Frequency and Consistency: how recently someone was involved, how often they contribute and how sustained that involvement is. Meetings, introductions, event participation and other recorded activities build the picture. You can adapt activity scores to reflect what matters to your organisation. Scores describe recorded engagement; they do not predict renewal or future business.

How does AI help?

AI reviews your recorded engagement alongside your organisation’s goals and challenges, then suggests practical ways to strengthen relationships. It can highlight changes in involvement and opportunities for introductions, collaboration or follow-up. You remain in control of what happens next. Each account includes 20 AI analysis tokens per month, with additional tokens available to purchase.

Do I need historical data to get started?

No. You can start today with your current contacts and build a picture of engagement as you record activities. You do not need years of historical records.

Can I connect my existing CRM?

CRM connections let you build on the records you already maintain and use them to understand engagement in Retenzia. Notion is currently supported, with more CRM integrations coming. Retenzia also works as a standalone app, where you can manage contacts and activities directly.

Can Retenzia help people see the value of our relationship?

Yes. Shareable engagement reports help a contact reflect on their involvement and the opportunities they have encountered. The Advocacy Toolkit also lets willing supporters personalise a recommendation of your organisation. These tools support a conversation about value without claiming to prove business outcomes that have not been recorded.

Can my team use it?

Yes. You can give colleagues editing or viewing access to your workspace. If you manage several organisations, each can have separate contacts, activities, scoring, team permissions and CRM connections. See the plans above for the option that suits your organisation.

Who can access our data?

Workspace access is restricted to signed-in users you authorise. When you request AI analysis, relevant activity records and organisation context are sent to OpenAI; contact email addresses, phone numbers and CRM credentials are excluded. Shareable reports are accessible to anyone with their link, so you choose which reports to share.

Can I try it without a payment card?

Yes. Start a 30-day free trial without entering card details. You can also explore the examples on this page before creating an account. A paid subscription is needed to continue after the trial; without payment details, the trial ends without a charge.

YOUR RELATIONSHIPS. YOUR INTELLIGENCE.

Give every relationship
more than a number.