ENGAGEMENT INTELLIGENCE, MADE CLEAR

See the relationship
behind the numbers.

Your next customer, member, partner, sponsor or stakeholder could come through the people who already believe in you. Retenzia helps you recognise potential human advocates and understand how to support them.

30 days free · No card required · All features of your selected plan
A clearer picture of your relationshipsReFC™ engagement framework
Fictional demonstration data
Every interaction adds context. Every relationship deserves a closer look.App previews · Example membership network
Built for organisations
built on relationships.
Businesses
Partner networks
Associations & chambers
Communities & charities

MEET RETENZIA

Your most valuable relationships may already be helping your organisation grow. Introductions, collaboration, sharing expertise and supporting others are all signs of advocacy. Retenzia helps you recognise these patterns, while AI suggests practical ways to strengthen those relationships through relevant opportunities, invitations and clear next steps.

Understand your relationships

See who is actively engaged, who is becoming less involved and who needs your attention. Retenzia brings relationship history and activities together in a clear ReFC Matrix, helping you identify patterns and prioritise your efforts.

Make better decisions with AI

Turn engagement data into practical insights. Retenzia’s AI analyses relationship patterns, highlights opportunities and recommends next steps to strengthen individual relationships and improve your organisation’s overall engagement.

Turn engagement into advocacy

Recognise people who already contribute through introductions, collaboration and sharing expertise. Use Retenzia’s Advocacy Toolkit to equip willing supporters with personalised messages that help them introduce your organisation to others and create new opportunities.

THE ReFC™ FRAMEWORK

Relationship value
goes beyond
transactions.

RFM measures customer value through recency, frequency and monetary transactions. Relationships also create value through introductions, collaboration, participation, sponsorship and shared expertise. ReFC gives those contributions points—a currency for engagement—and adds consistency over time.

Put your relationships in focus
01 / R

Recency

How recently did they engage?
See the relationships that are active today and those that may need reconnecting.

02 / F

Frequency

How often do they contribute?
Activity points recognise different forms of contribution, including introductions, expertise, collaboration and participation.

03 / C

Consistency

Is that engagement sustained?
Distinguish a lasting pattern from a burst of activity. Older contributions retain value; consistency affects how they are valued.

FROM INSIGHT TO YOUR NEXT CONVERSATION

Your relationships.
One clear picture of engagement.

Manage your contacts and activities directly in Retenzia, or connect your existing records from Notion. Whether you track members, stakeholders, sponsors or partners, Retenzia helps you understand engagement and identify where attention is needed.

RELATIONSHIP MANAGEMENT · ALL PLANS

Keep the whole
relationship in view.

Bring together contact details, relationship types, activities and event participation. See the history behind each engagement score, compare relationships within their own categories and understand how engagement develops over time.

ILLUSTRATIVE ACTIVITY HISTORY

Business roundtableParticipation recorded

15 Oct

Potential partner introductionContribution recorded

02 Sep

Annual forumEvent participation

18 Jun
NOTION INTEGRATION · PRO & ULTIMATENotion

Already using Notion?
Stay connected.

Connect your Notion database and bring existing records into Retenzia without starting from scratch. Sync whenever you choose, review changes before accepting them and use your existing information to gain a clearer picture of engagement.

More CRM integrations are planned.

GETTING STARTED

Start with what you already know.

You don’t need years of historical data to begin. Start with a few contacts and build your understanding as you go.

01

Add your contactsAdd people and organisations directly or import existing records from Notion. Assign relationship types such as member, stakeholder, sponsor or partner.

02

Record meaningful interactionsLog meetings, introductions, contributions and other activities. Each interaction helps build a more complete picture of the relationship.

03

Discover your engagement patternsExplore the ReFC Matrix to see who’s actively engaged and who may need attention. On Pro and Ultimate plans, use AI to analyse relationships and recommend next steps.

MONTHLY OR ANNUAL PLANS

Start with insight.
Grow at your pace.

Try Pro or Ultimate free for 30 days.
No card required. Choose monthly or annual billing.

Ultimate

Manage your organisation network.

€99/ month

Save €198 per year with annual billing

30-day free trial · No card required

Start Ultimate trial
  • Everything in Pro
  • Manage several organisations from one account
  • Separate records, scoring, teams and CRM connections

Enterprise

Retenzia tailored to your organisation’s systems, brand and delivery requirements.

By request

A tailored solution, agreed with you.

Discuss Enterprise
  • Custom CRM integrations and data workflows
  • White-label branding for your organisation
  • Hosting on your own domain
  • Implementation and migration support
  • Scope, pricing and support agreed with you

Prices exclude applicable VAT. One 30-day trial per account. No card required to start. Without a payment method, your trial ends without a charge and your records are preserved. Add payment details to continue; paid subscriptions renew monthly or annually as selected until cancelled. Annual billing saves two months compared with 12 monthly payments.

A FEW THINGS YOU MIGHT BE WONDERING

Good questions.
Clear answers.

Need something specific?
Talk to us

What is Retenzia?

Retenzia is an engagement intelligence app for businesses, partner networks, associations, chambers, charities and other organisations built on relationships. It brings people, companies, activity history and engagement analysis together so you can decide which relationships need attention and where advocacy could support growth.

Is Retenzia only for non-profit organisations?

No. Businesses, commercial networks and partnership teams can use Retenzia to understand ongoing relationships with customers, partners, sponsors and supporters, as well as members. It is especially useful where contribution and advocacy matter alongside transactions. The app uses one Contacts list with a relationship type for each record; membership-specific fee reporting remain available for organisations that need them.

Can people share a recommendation?

Yes. The Advocacy toolkit gives the organisation owner one editable standard message, with suggested wording suited to the organisation type. Each contact’s version fills in the organisation name, country, website and relationship start date, without listing activities. Enable LinkedIn sharing on the relevant contact profile to include it on that person or company’s shareable report. They can review and edit their copy before opening LinkedIn.

Can I try Retenzia before signing up?

Yes. Explore the Matrix, overview and AI Analysis tabs without an account. These read-only previews use fictional records and a prepared assessment. They do not send data to AI or use tokens.

How much data do I need to get started?

Start with a few people or companies and the activities you already know about. Names and relationship start dates help establish the history; activity types and dates provide engagement evidence. Notes add useful context. You do not need a complete historical database to begin, but incomplete records limit what the analysis can tell you.

Do I have to record every interaction?

No. Start with the meaningful interactions you can record reliably, such as meetings, introductions, collaboration, event participation or sponsorship. Retenzia analyses recorded activity, so a missing entry should never be treated as proof that someone has disengaged. Notion users on Pro and Ultimate can also connect an activities database and use Sync now to review changes.

How is AI analysis used?

On Pro and Ultimate, request an assessment for one relationship or your organisation. The analysis uses recorded activities, computed engagement scores and your Organisation Profile, including your goals and challenges, to suggest practical next steps. It does not change your scores, contact people or guarantee retention, referrals or commercial results.

Who can see my organisation data?

The app requires sign-in and checks access to each organisation. Owners can grant colleagues editing or viewing access on Pro and Ultimate. When you request AI analysis, relevant activity records and organisation context are sent to OpenAI; the app does not include contact email addresses, phone numbers or CRM credentials in that analysis request.

Does Retenzia replace my CRM?

Use Retenzia to manage relationship records and activity history directly, or alongside your existing CRM for engagement intelligence. Use one Contacts list for the people and companies with whom you maintain ongoing relationships. Choose a relationship type for each contact. Pro and Ultimate include non-member types such as Stakeholder, Partner, Sponsor, Customer and Prospect. Membership categories and fees are available where relevant. Notion connectivity is available on Pro and Ultimate through reviewed, manual synchronisation. Retenzia does not replace your invoicing system and does not automatically synchronise with other CRMs.

How does Retenzia help identify advocates?

Recorded introductions, referrals, mentoring, hosting and other contributions can provide evidence of potential advocacy. AI can connect those patterns to your goals and suggest specific support to offer. A high engagement score alone does not establish advocacy, willingness or recruitment success. Confirm interest with the person or organisation and review outcomes before expanding an initiative.

What does ReFC mean?

ReFC stands for Recency, Frequency and Consistency of engagement. It considers when a relationship was last active, how often it engages and how consistently that engagement is sustained. The colour-coded matrix makes those patterns easier to see.

How does ReFC differ from RFM?

RFM uses Recency, Frequency and Monetary value to understand customer transactions. ReFC began with membership organisations, where engagement often matters more than monetary transactions. The same principle is useful for businesses and networks whose relationships also create value through introductions, expertise, collaboration, participation and advocacy. Activity points act as a contribution currency instead of relying on spending. Recency, Frequency and Consistency help distinguish sustained involvement from isolated activity while retaining the value of older contributions.

What can I do with the Matrix?

Identify your most engaged relationships, see who is drifting and review the activity behind each profile. Retenzia also offers practical guidance for each engagement group. The scores reflect recorded activity; they are not a prediction or guarantee of retention or future business.

Can I connect Notion?

Yes. Pro and Ultimate include CRM connections, with Notion currently supported. Start with your database link, establish access, then review the detected properties and map fields where needed. You can connect separate contact, event and activity databases. Contact imports feed the same Contacts list.

Are other CRM integrations being added?

We plan to add more CRM integrations. Notion is the supported connector today; the other providers shown in the app are placeholders. If you need a particular CRM, contact us to discuss an integration or an add-on on demand.

Does my CRM sync automatically?

The current Notion integration uses Sync now. You choose when to check for new or changed records, review the proposed changes and accept or skip them. Background synchronisation, webhooks and two-way updates are not currently included.

Is AI analysis included?

Pro and Ultimate include 100 Retenzia AI analysis tokens per account each calendar month. One relationship analysis uses 1 token; an organisation analysis uses 5. Buy 15 extra tokens for €5 or 50 for €10, excluding applicable VAT. Purchased tokens carry over; monthly tokens reset on the 1st using Helsinki time. Saved analyses are free to reopen and failed analyses return their tokens. Relevant activity records and goals are sent to OpenAI when you request an analysis.

Are add-ons available?

Yes. Add-ons are available on demand. If you need another CRM connection, a specific workflow or an additional capability, contact support@retenzia.com. We will agree the scope, availability, delivery and any additional cost before work begins.

Discuss an add-on
What is included in the 30-day trial?

Your trial includes the features of the plan you select: Pro or Ultimate. No card details are required to start. Add payment details in Manage billing if you want to continue after 30 days. Without a payment method, your trial ends without a charge and your records are preserved. If you add a payment method, your selected monthly or annual subscription starts when the trial ends. One trial is available per account.

What is Enterprise?

Enterprise is available by request for organisations that need custom CRM integrations, white-label branding or hosting on their own domain. Contact support@retenzia.com to discuss implementation, scope, support and pricing.

Can I pay annually?

Yes. Annual billing costs €490 for Pro or €990 for Ultimate, excluding applicable VAT. You save €98 or €198 per year compared with 12 monthly payments: two months saved, or approximately 16.7%. Annual plans are charged once per year after the trial if you add payment details. AI allowances still renew monthly.

Can I change or cancel my plan?

Yes. Open Account → Manage subscription to access Stripe’s billing portal. You can change plans, update payment details, view invoices or cancel renewal. Plan changes take effect immediately, with Stripe calculating applicable prorated charges or credits. Cancellation keeps access until the end of the current trial or billing period.

Can my team use Retenzia?

Pro and Ultimate include team access. The organisation owner can give colleagues editing or viewing permissions. Team members sign in with ChatGPT using the email address granted access.

Can I manage several organisations?

Ultimate lets you manage several organisations from one account. Each has its own contacts, activities, scoring, team permissions and CRM connections.

Can I customise the engagement scores?

Pro and Ultimate let you add custom activities and scores, and edit the scoring table to reflect the ways people contribute to your organisation. Essentials includes the built-in scoring system.

What happens to my records if I downgrade?

Your records are preserved. Features and additional organisations outside your new plan become restricted. You can restore access by upgrading to a plan that includes them.

Does Retenzia handle invoicing?

Retenzia records membership fees and uses them in engagement and revenue analysis. It does not currently issue membership invoices or collect payments from your members. Stripe handles your Retenzia subscription.

How do I sign in?

Use Log in to access your account with ChatGPT. Subscribe takes you to the plan options; choose a plan to start a 30-day trial. When you are signed in, use Dashboard to return to the app. Organisation data is available only to authorised users; the previews on this page use fictional records.

YOUR RELATIONSHIPS. YOUR INTELLIGENCE.

Give every relationship
more than a number.