ENGAGEMENT INTELLIGENCE, MADE CLEAR

See the relationship
behind the numbers.

Your next members could come through the people who already believe in you. Retenzia helps you recognise potential human advocates and understand how to support them.

30 days free · No card required · All features of your selected plan
A clearer picture of your membershipReFC™ engagement framework
Fictional demonstration data
Every interaction adds context. Every relationship deserves a closer look.App previews · Fictional records
Built for organisations
built on relationships.
Associations
Chambers
Charities
Professional networks

MEET RETENZIA

Recognise your human advocates.
Help them bring others in.

Engagement is more than a warning system for lost members. Contributions such as introductions, mentoring and hosting can reveal people already helping your organisation grow. ReFC helps you see those patterns; AI can suggest how to support willing advocates with relevant tools, invitations and a manageable next step.

Recognise potential advocates

Look beyond attendance and high scores. Recorded introductions, expertise and support for others can reveal a contribution worth developing.

Empower willing members

Understand how someone already contributes, then offer the message, introduction route or opportunity that helps them do more of what suits them.

Grow through relationships

On Pro and Ultimate, ask AI for evidence-backed advocacy opportunities and practical support to test. Aim to make better use of existing relationships and staff time, while continuing to track retention.

THE ReFC™ FRAMEWORK

Membership value
goes beyond
membership fees.

RFM measures customer value through recency, frequency and monetary transactions. Membership value often comes through participation, introductions, volunteering and expertise instead. ReFC gives those contributions points—a currency for engagement—and adds consistency over time.

Put your relationships in focus
01 / R

Recency

How recently did they engage?
See the relationships that are active today and those that may need reconnecting.

02 / F

Frequency

How often do they contribute?
Activity points recognise different forms of contribution, including introductions, expertise, volunteering and participation.

03 / C

Consistency

Is that engagement sustained?
Distinguish a lasting pattern from a burst of activity. Older contributions retain value; consistency affects how they are valued.

Read left to right for recency and bottom to top for contribution strength. Recent, sustained contribution is a starting point for recognising potential advocates; review introductions and support for others before proposing a role. High contribution with older activity may call for reconnecting. Review the record before acting. Scores do not predict renewal.

FROM INSIGHT TO YOUR NEXT CONVERSATION

Your membership records.
One clearer engagement picture.

Use Retenzia as your membership workspace, or alongside an existing CRM as an engagement intelligence layer. Add and manage records directly on any plan. Pro and Ultimate can connect Notion and review changes through Sync now; your CRM is not replaced automatically.

MEMBERS & STAKEHOLDERS

Keep the whole
relationship in view.

Profiles, categories, activity history and event participation help you understand what sits behind an engagement score. Stakeholder management is included in Pro and Ultimate.

ILLUSTRATIVE ACTIVITY HISTORY

Members’ roundtableParticipation recorded

15 Oct

Prospective member introductionContribution recorded

02 Sep

Annual forumEvent participation

18 Jun
CRM CONNECTION · PRO & ULTIMATE

Your records.
A clearer perspective.

Connect a Notion database, review its properties and bring your records into Retenzia. Use Sync now to review new or changed records before applying them.

Notion, future CRMs & on-demand add-ons Notion supported today. More CRM integrations planned.

YOUR FIRST INSIGHT

Start with what you already know.

Begin with a few members. You can build the history as you go.

01

Add members and join datesAdd records directly, or connect a Notion members database on Pro or Ultimate. Review the fields before importing.

02

Record meaningful activitiesAdd an activity type and date. Include notes when they help explain the interaction. A complete archive is not required.

03

Open the Matrix and a memberSee their recorded pattern. On Pro or Ultimate, request AI analysis for a suggested next step that reflects your Organisation Profile.

Setup time depends on your data and any field mapping. The Matrix updates from your records; AI analysis is requested separately. Less history means more limited conclusions.

MONTHLY OR ANNUAL PLANS

Start with insight.
Grow at your pace.

Try your selected plan free for 30 days.
No card required. Choose monthly or annual billing.

Essentials

Understand your members.

€29/ month

Save €58 per year with annual billing

30-day free trial · No card required

Start Essentials trial
  • Member management and relationship history
  • ReFC engagement insights
  • Retention, growth and membership longevity
  • Revenue through engagement
  • Activity and event tracking

Ultimate

Manage your organisation network.

€99/ month

Save €198 per year with annual billing

30-day free trial · No card required

Start Ultimate trial
  • Everything in Pro
  • Manage several organisations from one account
  • Separate records, scoring, teams and CRM connections

Prices exclude applicable VAT. One 30-day trial per account. No card required to start. Without a payment method, your trial ends without a charge and your records are preserved. Add payment details to continue; paid subscriptions renew monthly or annually as selected until cancelled. Annual billing saves two months compared with 12 monthly payments.

A FEW THINGS YOU MIGHT BE WONDERING

Good questions.
Clear answers.

Need something specific?
Talk to us

What is Retenzia?

Retenzia is an engagement intelligence app for membership organisations, associations, chambers, charities and professional networks. It brings member records, activities and engagement analysis together so you can decide where to focus your attention.

Can I try Retenzia before signing up?

Yes. Explore the Matrix, overview and AI Analysis tabs without an account. These read-only previews use fictional records and a prepared assessment. They do not send data to AI or use tokens.

How much data do I need to get started?

Start with a few members and the activities you already know about. Names and join dates help establish the relationship history; activity types and dates provide engagement evidence. Notes add useful context. You do not need a complete historical database to begin, but incomplete records limit what the analysis can tell you.

Do I have to record every interaction?

No. Start with the meaningful interactions you can record reliably, such as attendance, introductions, volunteering or sponsorship. Retenzia analyses recorded activity, so a missing entry should never be treated as proof that a member has disengaged. Notion users on Pro and Ultimate can also connect an activities database and use Sync now to review changes.

How is AI analysis used?

On Pro and Ultimate, request an assessment for one relationship or your organisation. The analysis uses recorded activities, computed engagement scores and your Organisation Profile, including your goals and challenges, to suggest practical next steps. It does not change your scores, contact members or guarantee a renewal.

Who can see my organisation data?

The app requires sign-in and checks access to each organisation. Owners can grant colleagues editing or viewing access on Pro and Ultimate. When you request AI analysis, relevant activity records and organisation context are sent to OpenAI; the app does not include contact email addresses, phone numbers or CRM credentials in that analysis request.

Does Retenzia replace my CRM?

It can serve as your membership workspace, with direct member records, categories, fees, activities and history. Or use it alongside your existing CRM for engagement intelligence. Notion connectivity is available on Pro and Ultimate through reviewed, manual synchronisation. Retenzia does not replace your invoicing system and does not automatically synchronise with other CRMs.

How does Retenzia help identify advocates?

Recorded introductions, referrals, mentoring, hosting and other contributions can provide evidence of potential advocacy. AI can connect those patterns to your goals and suggest specific support to offer. A high engagement score alone does not establish advocacy, willingness or recruitment success. Confirm interest with the member and review outcomes before expanding an initiative.

What does ReFC mean?

ReFC stands for Recency, Frequency and Consistency of engagement. It considers when a relationship was last active, how often it engages and how consistently that engagement is sustained. The colour-coded matrix makes those patterns easier to see.

How does ReFC differ from RFM?

RFM uses Recency, Frequency and Monetary value to understand customer transactions. ReFC was developed for membership organisations where value also comes from participation, introductions, expertise, volunteering and advocacy. Activity points act as a contribution currency instead of relying on spending. Recency, Frequency and Consistency help distinguish sustained involvement from isolated activity while retaining the value of older contributions.

What can I do with the Matrix?

Identify your most engaged relationships, see who is drifting and review the activity behind each profile. Retenzia also offers practical guidance for each engagement group. The scores reflect recorded activity; they are not a prediction or guarantee of renewal.

Can I connect Notion?

Yes. Pro and Ultimate include CRM connections, with Notion currently supported. Start with your database link, establish access, then review the detected properties and map fields where needed. You can connect separate databases for members, stakeholders, events and activities.

Are other CRM integrations being added?

We plan to add more CRM integrations. Notion is the supported connector today; the other providers shown in the app are placeholders. If you need a particular CRM, contact us to discuss an integration or an add-on on demand.

Does my CRM sync automatically?

The current Notion integration uses Sync now. You choose when to check for new or changed records, review the proposed changes and accept or skip them. Background synchronisation, webhooks and two-way updates are not currently included.

Is AI analysis included?

Pro and Ultimate include 100 Retenzia AI analysis tokens per account each calendar month. One company/member or stakeholder analysis uses 1 token; an organisation analysis uses 5. Buy 15 extra tokens for €5 or 50 for €10, excluding applicable VAT. Purchased tokens carry over; monthly tokens reset on the 1st using Helsinki time. Saved analyses are free to reopen and failed analyses return their tokens. Relevant activity records and goals are sent to OpenAI when you request an analysis.

Are add-ons available?

Yes. Add-ons are available on demand. If you need another CRM connection, a specific workflow or an additional capability, contact support@retenzia.com. We will agree the scope, availability, delivery and any additional cost before work begins.

Discuss an add-on
What is included in the 30-day trial?

Your trial includes the features of the plan you select: Essentials, Pro or Ultimate. No card details are required to start. Add payment details in Manage billing if you want to continue after 30 days. Without a payment method, your trial ends without a charge and your records are preserved. If you add a payment method, your selected monthly or annual subscription starts when the trial ends. One trial is available per account.

Can I pay annually?

Yes. Annual billing costs €290 for Essentials, €690 for Pro or €990 for Ultimate, excluding applicable VAT. You save €58, €138 or €198 per year compared with 12 monthly payments: two months saved, or approximately 16.7%. Annual plans are charged once per year after the trial if you add payment details. AI allowances still renew monthly.

Can I change or cancel my plan?

Yes. Open Account → Manage subscription to access Stripe’s billing portal. You can change plans, update payment details, view invoices or cancel renewal. Plan changes take effect immediately, with Stripe calculating applicable prorated charges or credits. Cancellation keeps access until the end of the current trial or billing period.

Can my team use Retenzia?

Pro and Ultimate include team access. The organisation owner can give colleagues editing or viewing permissions. Team members sign in with ChatGPT using the email address granted access.

Can I manage several organisations?

Ultimate lets you manage several organisations from one account. Each has its own member records, stakeholders, activities, scoring, team permissions and CRM connections.

Can I customise the engagement scores?

Pro and Ultimate let you add custom activities and scores, and edit the scoring table to reflect the ways people contribute to your organisation. Essentials includes the built-in scoring system.

What happens to my records if I downgrade?

Your records are preserved. Features and additional organisations outside your new plan become restricted. You can restore access by upgrading to a plan that includes them.

Does Retenzia invoice my members?

Retenzia records membership fees and uses them in engagement and revenue analysis. It does not currently issue membership invoices or collect payments from your members. Stripe handles your Retenzia subscription.

How do I sign in?

Use Log in to access your account with ChatGPT. Subscribe takes you to the plan options; choose a plan to start a 30-day trial. When you are signed in, use Dashboard to return to the app. Organisation data is available only to authorised users; the previews on this page use fictional records.

YOUR RELATIONSHIPS. YOUR INTELLIGENCE.

Give your members
more than a number.