Retenzia helps to retain your members and stakeholders by analysing the Recency, Frequency, and Consistency of their Engagement.
Retenzia was developed by an experienced executive with over a decade of leadership in a Chamber of Commerce. Having firsthand knowledge of the challenges organisations face in retaining and engaging members, the founder designed Retenzia to address these needs directly. Built on real-world insights and a deep understanding of member dynamics, Retenzia combines cutting-edge analytics with practical tools that simplify and enhance engagement management. This tool isn’t just software—it’s a solution shaped by experience to help organisations like yours succeed.
View your members in a visual ReFC™ Matrix that categorises them by consistent engagement scores and recent activity, helping you quickly identify impactful, drifting, and dormant members.
Invite your team to work together on engagement data in real time. Comment, edit, and review data insights together, making it easy to share perspectives, refine strategies, and align on decisions.
Know exactly where to focus your efforts to boost retention based on the built-in strategic insights from the platform. Access personalised recommendations for different member segments, ensuring your actions are data-driven.
Start tracking and analysing engagement from day one, with minimal setup or configuration. Unlike complex systems requiring extensive onboarding and customisation, Retenzia provides an intuitive interface and pre-built tools to get you started immediately.
No onboarding fees, no hidden costs
Answers to questions you might have about Retenzia.
Retenzia helps organisations retain and engage their members or stakeholders by analysing their engagement patterns. Using the ReFC™ model—Recency, Frequency, and Consistency of Engagement—Retenzia provides actionable insights to strengthen relationships and improve retention.
The traditional RFM model—Recency, Frequency, and Monetary value—is commonly used in marketing and customer analytics to understand purchasing behaviour. However, stakeholder relations in non-profits, chambers of commerce, and similar organisations often involve little to no monetary transactions, making the RFM model less relevant.
Retenzia’s ReFC™ model adapts the RFM concept for engagement-focused organisations by replacing the "Monetary" component with Engagement activities, creating a better fit for tracking and understanding non-financial interactions. Additionally, Retenzia goes a step further by introducing Consistency as a fourth dimension, capturing how regularly members engage over time. This unique addition provides a more comprehensive view of member commitment and loyalty, setting Retenzia apart as a powerful tool for organiations focused on relationship-building, rather than transactions.
Retenzia is designed for a variety of organisations that prioritise stakeholder retention, including non-profits, charities, corporations, chambers of commerce, political organisations, and more. Any group looking to understand and enhance engagement with their members or stakeholders will benefit from Retenzia’s tools and insights.
Yes! Retenzia is an out-of-the-box solution with no coding or technical skills required. There’s no lengthy onboarding process—simply start using it today and get immediate access to an intuitive dashboard and insights.