Driving Engagement. Building Loyalty.

Retenzia helps to retain your members and stakeholders by analyzing the Recency, Frequency, and Consistency of their Engagement.

Retenzia Chamber Dashboard displaying member engagement metrics, including engagement score, active and at-risk members, and revenue impact. Features include member and stakeholder management, activity tracking, and engagement analysis.

Take actions from insights

With a profound understanding of the challenges organizations encounter in member retention and engagement, we meticulously crafted Retenzia to meet these specific needs. Drawing from real-world insights and a comprehensive grasp of member dynamics, Retenzia integrates advanced analytics with practical tools to streamline and enhance engagement management to empower organizations like yours to thrive.

Retenzia ReFC™ Matrix displaying member engagement categories based on recency, frequency, abd consistency of their engagement. The matrix segments members into Active, Engaged, Aging, Drifting, and Inactive groups, with Impactful, Supportive, Activated, and Dormant classifications. It highlights revenue contributions, engagement trends, and risk levels.

Member Engagement Matrix

View your members in a visual ReFC Matrix that categorizes them by consistent engagement scores and recent activity, helping you quickly identify impactful, drifting, and dormant members.

Handshake icon

Collaborative analytics

Invite your team to work together on engagement data in real time. Comment, edit, and review data insights together, making it easy to share perspectives, refine strategies, and align on decisions.

Journal of Activities

Track and measure engagement with ease. By recording activities, you gain a clear picture of member involvement, helping strengthen relationships and improve retention.

Mouse icon

Out-of-the-Box Solution

Start tracking and analyzing engagement from day one, with minimal setup or configuration. Unlike complex systems requiring extensive onboarding and customization, Retenzia provides an intuitive interface and pre-built tools to get you started immediately.

See all features

AI-powered Strategies

Leverage data-driven insights to optimize engagement with members and stakeholders. Retenzia's AI system meticulously analyzes real-time activity patterns to develop customized strategies that enhance loyalty, increase participation, and maximize impact. Make well-informed decisions with personalized, actionable recommendations.

Luxury Car Maker

Engagement Profile: Supportive Engaged
  • Days since last Activity: 78
  • Analysis: Still engaged but could potentially increase their involvement. They participate occasionally.
  • Recommendation: Send them targeted content that aligns with their interests. Invite them to smaller, more focused events that could lead to deeper engagement. Consider offering a small reward for consistent participation.
Run AI Analysis (1 AiT)
Click to view AI analysis and recommendations based on member activities.
Activity
Date
Score
Notes
Actions
Nov. 29, 2024
50
Car for the Anniversary Dinner
Aug. 15, 2024
90
Cars on display for the Garden Party
Aug. 8, 2024
65
Apr. 15, 2024
90
Curry Lunch
Aug. 26, 2023
90
Garden Party

AI Tokens

199

Your subscription plan includes 200 free AI tokens (AiT) per month.

You can use AI Tokens to assess a member's engagement patterns and receive AI-generated insights.

Member Details

Name:
Luxury Carmaker
Email:
name@carmaker.com
Phone:
1(234)5678
Membership category:
Patron - Fee: 3500.00
Join date:
01.10.2020
Save Changes
See all features

Honest pricing

No onboarding fees, no hidden costs

billed monthly
billed yearly
Save up to 20% with yearly billing
Starter
£19 /mo
£228 billed yearly
£24 /mo
billed monthly
Check icon
ReFC Analysis
Check icon
Built-in Engagement Strategies
Check icon
Single-user access
Check icon
Email support
Enterprise
Contact
All Advanced plan features plus:
Check icon
Custom data solutions
Check icon
API Integrations
Check icon
Dedicated account manager
Contact sales team
All prices are in GBP with applicable taxes added at checkout.

FAQs

Answers to questions you might have about Retenzia.

What does Retenzia do?

Plus icon

Retenzia helps organizations retain and engage their members or stakeholders by analyzing their engagement patterns. Using the ReFC model—Recency, Frequency, and Consistency of Engagement—Retenzia provides actionable insights to strengthen relationships and improve retention.

How is Retenzia’s ReFC model different from the RFM model?

Plus icon

The traditional RFM model—Recency, Frequency, and Monetary value—is commonly used in marketing and customer analytics to understand purchasing behavior. However, stakeholder relations in non-profits, chambers of commerce, and similar organizations often involve little to no monetary transactions, making the RFM model less relevant.

Retenzia’s ReFC™ model adapts the RFM concept for engagement-focused organizations by replacing the "Monetary" component with Engagement activities, creating a better fit for tracking and understanding non-financial interactions. Additionally, Retenzia goes a step further by introducing Consistency as a fourth dimension, capturing how regularly members engage over time. This unique addition provides a more comprehensive view of member commitment and loyalty, setting Retenzia apart as a powerful tool for organizations focused on relationship-building, rather than transactions.

Who is Retenzia for?

Plus icon

Retenzia is designed for a variety of organizations that prioritize stakeholder retention, including non-profits, charities, corporations, chambers of commerce, political organizations, and more. Any group looking to understand and enhance engagement with their members or stakeholders will benefit from Retenzia’s tools and insights.

Is Retenzia easy to use if you’re not technical?

Plus icon

Yes! Retenzia is an out-of-the-box solution with no coding or technical skills required. There’s no lengthy onboarding process—simply start using it today and get immediate access to an intuitive dashboard and insights.

Ready to get started?

Take the next step to retain and engage
Get started