FICTIONAL EXAMPLE ORGANISATION
ReFC™ matrix
Columns show recency. Rows show activity contribution, adjusted for frequency and consistency. Older contributions still count.
ENGAGEMENT ↓
Active0–29 days
Engaged30–89 days
Aging90–179 days
Drifting180–364 days
Inactive365+ days
Impactful1,001+ points
Supportive301–1,000 points
Activated101–300 points
Dormant≤100 points
All names, figures and analysis in this preview are fictional.